What Every Entrepreneur Needs To Put On Their Business Card

When it comes to graphic design, there’s a wealth of creative business card options that you can use to make yourself stand out from the competition at trade shows and other networking events. But with so many different designs, how do you choose the best one to use for your card?

The expert graphic designers at Company Folders, who have created a wide range of business cards for their clients, say that the success of any design hinges on one thing: the cardholder’s ability to know their target audience. For instance, it’s easy to just say you’re looking for investors—but are you looking for more stable, middle-aged investors or risk-taking millennial investors?

Even when you’re connecting with potential clients, you have to think about how your business card looks to them. Do they like the colors you’ve picked out? Is the photo you’re including really helpful to them? Did you include their favorite type of contact information?

It’s crucial to sit down and determine who you want your business card to reach—then design it to appeal to them more than any other group. The tool below will give you some great ideas on how you can customize your business card to best meet the needs of the people who matter most.


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