As businesses in Ireland gear up for the new year, it’s crucial to have a strong marketing plan in place to promote your products or services and develop your brand. With the constantly changing business landscape, it’s essential to stay up-to-date with the latest marketing trends and strategies to stay ahead of the competition.
Best Ways to Promote Business and Develop Brand in 2023
In this article, we’ll explore some key tips for promoting your business and developing your brand in 2023, with examples relevant to the Ireland market.
Embrace Digital Marketing
Digital marketing is essential for businesses of all sizes in Ireland. The country’s online economy is growing rapidly, with an estimated 74% of the population using the internet regularly. In 2023, it’s crucial to have a strong online presence to promote your business and develop your brand. This includes strategies such as:
- Social media marketing: With more than 3.5 million Facebook users alone, Ireland has one of the highest rates of social media usage in all of Europe. Businesses have the chance to interact with potential customers, increase brand recognition, and increase website traffic on social media sites like Facebook, Twitter, and Instagram.
- Search engine optimization (SEO): The practice of optimising your website for search engine results pages (SERPs) is known as search engine optimisation or SEO. You may enhance organic traffic to your website by focusing on relevant keywords and optimising the content and structure of your website.
- Pay-per-click (PPC) advertising: involves posting ads on social networking sites and search engines and charging users for each click. Popular PPC advertising networks in Ireland include Google Ads, Facebook Ads, and LinkedIn Ads.
- Email marketing: Sending tailored communications to current and potential clients via email is an affordable strategy. You may raise brand awareness and boost sales by creating an email list and sending pertinent and interesting communications.
- Content marketing: The creation and dissemination of worthwhile and educational information is known as content marketing.
For example, SuperValu, an Irish supermarket chain, uses a mix of social media marketing, email marketing, and content marketing to promote its products and services. They share recipes, cooking tips, and health and wellness advice on their blog and social media channels, creating a sense of community and engaging with their customers.
Focus on Customer Experience
Customer experience will still be a key concern for Irish firms in 2023. More and more, customers want personalised experiences, and they believe that firms will know what they want. You may establish trusting relationships with your clients and develop a devoted clientele by putting a significant emphasis on the customer experience. Among the strategies to enhance the client experience are:
- Personalization: You may provide a more tailored experience for your customers by gathering data about them and adjusting your messaging and services to reflect their preferences. A fashion retailer might, for instance, provide a customer with personalised recommendations based on the customer’s previous purchases or browsing patterns.
- Omnichannel marketing: Providing a smooth experience across all marketing platforms, such as social media, email, and in-store, is known as omnichannel marketing. You can boost customer loyalty and develop trust by making sure that customers have a consistent experience at all touchpoints.
- Customer service: Providing satisfied customers with excellent customer service is essential. You may improve the perception of your brand by immediately answering questions and effectively addressing problems.
For example, the online fashion retailer ASOS has a strong focus on customer experience. They offer free shipping and returns, 24/7.
Utilize Influencer Marketing
It’s very important to choose influencers who share your brand values and have a loyalty following when choosing who to collaborate with business in the hospitality, beauty, and fashion sectors may find this to be a particularly successful tactic.
For instance, the Irish dairy company Kerrygold recently teamed up with James Kavanagh and William Murray, two well-known Irish social media influencers, to advertise their goods. The cooking videos and photographs the influencers shared with Kerrygold Butter attracted a larger audience and raised brand awareness.
Leverage Video Marketing
Video marketing is a very powerful tool for brand development and business promotion. Social media platforms will continue to be dominated by video content in 2023, and companies that use video marketing will benefit greatly.
You can draw in new clients and raise brand awareness by making interesting and educational films. Recipe videos, travel vlogs, and product reviews are some of the most popular types of video content in Ireland.
Nadia El Ferdaoussi, an Irish travel blogger, promotes travel to Ireland and other countries by posting travel vlogs and guides on her YouTube channel. She has gained a devoted following and raised her brand exposure by showcasing stunning locations and sharing her experiences.
Invest in Branding
Promoting your firm in 2023 requires building a solid brand. A powerful brand may set your company apart from the competition, foster client loyalty, and increase trust among your target market.
A strong brand identity, a brand voice, and a consistent brand message across all marketing platforms are all examples of branding investments. Businesses in Ireland can use their Irish ancestry and culture to develop a distinctive and memorable brand identity.
An illustration of a brand with a strong brand identity that includes Irish tradition and culture is the Irish whisky Jameson. A sense of authenticity and tradition that appeals to their customers is created by the frequent inclusion of pictures of Ireland and Irish culture in their marketing campaigns.
A multifaceted strategy incorporating the most recent marketing trends and techniques is needed to market your company and build your brand in Ireland in 2023. You can develop a successful marketing plan that generates measurable results and supports the expansion of your business by adopting digital marketing, concentrating on customer experience, utilising influencer marketing, leveraging video marketing, and investing in branding.