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Ultimate Guide on Flyer Size

Flyer Size Guide

Flyers are a cheap and easy way to publicize events, provide information about events, or provide any other updates. A well-executed flyer marketing campaign can quickly and efficiently reach a large number of potential clients. That’s why in this guide, we’ll cover one aspect of the flyers, i.e., flyer sizes.

We at discoverprint provide a large selection of flyer sizes that will surely meet your demands. Below is the list of all available flyer sizes and their measurements:

Flyer Type Size (mm) Size (cm) Size (pixels)
A7 Flyers 74 x 105 7.4 x 10.5 210 x 298
A6 Flyers 105 x 148 10.5 x 14.8 420 x 594
A5 Flyers 148 x 210 14.8 x 21 594 x 840
DL Flyers 99 x 210 9.9 x 21 386 x 840
A4 Flyers 210 x 297 21 x 29.7 840 x 1188
A3 Flyers 297 x 420 29.7 x 42 1188 x 1684
148 mm Square 148 x 148 14.8 x 14.8 594 x 594
210 mm Square 210 x 210 21 x 21 840 x 840
A5 Slim Flyers 74 x 210 7.4 x 21 210 x 840
A4 Slim Flyers 105 x 297 10.5 x 29.7 420 x 1188

These are standard paper sizes that work well for a variety of marketing materials, such as posters, flyers, brochures, and leaflets. Depending on the amount of information you want to convey and the space you have available for displaying the flyer, you can choose the size that best suits your needs and budget.

It’s crucial to consider the size and resolution of your text and images when creating your flyer. Make sure that every element in your design is correctly positioned and aligned, and that it is both clear and readable. By doing this, you can make sure that your flyer looks polished and communicates your message effectively

How to Use Various Printed Flyer Sizes for Marketing

Here are some suggestions on how to market your brand using the various flyer sizes:

A7 flyers:

Ultimate Guide on Flyer Size


Owing to their compact size, printed flyers in this size are most effective when used to convey brief, concise messages. It’s crucial to avoid packing the flyer design with too much information. This is what we advise doing:

  • Discounts and coupons
  • In-package advertising and cards of gratitude
  • Give them to clients along with a QR code that requests a review

A6 flyers:

Ultimate Guide on Flyer Size

An inexpensive way to spread the word about your offerings and events is with an A6 flyer. Here’s how you should use this little flyer to support your promotions:

  • Distribute to prospective clients on the street 
  • Include in a direct mail campaign
  • Place on counters or tables in a restaurant or café

A5 flyers:

Ultimate Guide on Flyer Size

Because of its versatility, this common flyer size is the most widely used. The ideal size for distributing flyers is A5, since it can hold a lot of information while still fitting neatly into most bags.

  • Distribute at trade exhibitions or events
  • Use as a program guide or menu
  • Place in a specific area on automobile windshields

DL flyers:

Ultimate Guide on Flyer Size

Because of its ability to precisely fit into a typical envelope, this size is ideal for direct mail campaigns. Here are some additional suggestions for using these flyers to advertise your company:

  • Use as an educational flyer or mini-brochure
  • Put inside a newspaper or magazine
  • Place in a rack at a lodging establishment or travel agency

A4 flyers:

Ultimate Guide on Flyer Size

Premium A4 flyers are very economical if you’re on a tight budget. Their size allows you to include a ton of important information. These can also be used as posters and menus.

  • Utilize as a brochure or flyer of standard size
  • Place on counters or tables in a shop or workplace
  • Mail to a specific group of clients or prospects

A3  flyers: 

Ultimate Guide on Flyer Size

These incredibly adaptable large format posters are also great as poster prints that buyers can purchase and carry with them. A3 size flyers can be utilized for the following purposes:

  • Use as a display banner or poster
  • Place on a bulletin board or in a store window
  • Place on an easel or a stand at a trade show or event

Square 148 mm flyers:

Ultimate Guide on Flyer Size

Given that they are a unique size and shape, small square flyers are an excellent way to make an impression on your client. Here are a few applications for them:

  • Inserts in magazines
  • Specials menus for your restaurant or bar
  • Promotions and discounts in the post

 210mm square flyers: 

Ultimate Guide on Flyer Size

Do you want your product and service details to have a lot of room while still making an impact? 210mm square flyers are the only place to look! To get you inspired, consider these ideas:

  • CD and DVD inlay cards
  • A product’s instruction card
  • Salon service’s price list

A5 slim flyers: 


Ultimate Guide on Flyer Size

With half the width and the same length as an A5 flyer, this unusual size forms a long, rectangular shape, ideal for lists.

  • Drink menus for coffee shops and bars
  • Advertise special exhibits and events 
  • Announce your opening hours

A4 slim flyers: 

Ultimate Guide on Flyer Size

This flyer size, which is half the width of an A4 flyer but the same length, is ideal for longer lists and menus. To get started, consider these suggestions:

  • Promote activities, goods, and services
  • Distribute them at events or put them on display in your business.
  • Mail them to a targeted recipient list

These are but a few suggestions; you can use the various flyer sizes creatively to further your marketing objectives. The important thing is to make sure your design is expert and proficient at communicating your message. The key is to select the size that best suits your requirements and financial constraints.

Ultimately, you can easily select the ideal size for your marketing needs thanks to the large selection of flyer sizes we offer. You will always find a size that suits your needs and budget, whether you’re searching for a larger poster or a small, compact flyer.

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